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RB2B Pricing at a Glance (October 2026)

Here is the plan ladder in one table. These figures come from RB2B’s public pricing as reported in independent breakdowns published in September 2026. RB2B can change them at any time, so confirm on the pricing page before you buy.

Two details trip people up. First, you pay for resolutions, not visitors. Second, Pro and Pro+ show starting points, so your real price depends on the volume tier you pick.

There is also a domain add-on. RB2B’s matrix lists extra domains for Pro and Pro+ as “$99/mo (up to 5).” That wording is ambiguous. Ask RB2B whether $99 covers a bundle of five or applies per domain before you plan a multi-site rollout.

How I Evaluated RB2B for This Update

I want to be upfront about method. For this update I did not run a controlled installation on a client site, so you will not find invented dashboards or made-up lead stories below.

What I did instead:

• Compared RB2B’s published plan ladder with independent pricing write-ups from September 2026 and flagged anything that did not match.
• Read the limits closely: US-only person-level IDs, global company-level IDs, monthly resolution caps and the overage rate.
• Treated every match-rate percentage as a vendor claim, not a result.
• Checked the integration list against what each tier is said to include.

Even without a trial, a few friction points stand out:

• Pro+ shows a “from” price, so you cannot see the exact cost of higher volumes without asking.
• The extra-domain line is vague, as covered above.
• Free and Starter exclude emails, so someone must hand-copy data or add another tool.
• “Resolution” is the billing unit, but public pages say little about how repeat visitors are counted. Ask before you commit.

If you do install RB2B, run the 7-day Pro trial as a test, not a demo. I explain how in the FAQ below.

What RB2B Does, in Plain English

RB2B is a website visitor identification tool for B2B teams. You add a JavaScript snippet to your site. When a visitor matches a record in RB2B’s identity graph, the lead is pushed to Slack, Teams or a CRM.

What you see depends on the plan. Free shows the company. Starter adds a LinkedIn URL. Pro adds a business email.

Google Analytics tells you 300 people read your pricing page. RB2B tries to tell you which of them might be buyers. That is the whole pitch, and it is a useful one, as long as you remember the word “tries.”

Illustrative scenario: picture a small SaaS whose pricing page gets steady US traffic from search. Most visitors leave without filling in a form. With RB2B on Pro, a named lead lands in Slack and someone sends a short, personal email the same day. The catch is that only a share of visitors resolve, so RB2B supplements your funnel. It does not replace it.

Installation is a single script, so it suits WordPress, Webflow and builder-based sites such as the ones in our Bluehost AI website builder guide. Confirm you can add head code on your plan before you pick a builder.

Plan-by-Plan: What You Actually Get

Free ($0)

You get 150 monthly company-level resolutions and Slack delivery. There is no person-level ID, no email and no other integration.

Use it to answer one question: does RB2B resolve enough of my traffic to matter? If you like vetting tools through their free tiers first, our free-for-dev breakdown follows the same logic.

Starter ($79/mo)

Starter gives you 300 resolutions and LinkedIn URLs delivered to Slack or Teams. It excludes emails and every other integration.

That makes it a manual-research plan. Someone has to open each profile and decide what to do. If nobody on your team has spare hours, Starter creates homework instead of pipeline.

Pro ($149, $249 or $349/mo)

Pro is the first tier with business emails. It also unlocks the wider integration set: HubSpot, Salesforce, Zapier, Apollo, Clay, webhooks and CSV export. Volume tiers are 600, 1,250 and 2,500 resolutions, with a published $0.25 overage.

For most outbound teams, this is the real starting line. It is also where the 7-day full-featured trial applies.

Pro+ (from $199/mo)

Pro+ adds premium resolution and an identity graph waterfall. That means RB2B layers several data sources in sequence to improve match odds. RB2B’s matrix lists up to 35–45% contact coverage here.

Treat that as a hypothesis. Buy Pro+ only if a same-traffic comparison shows enough extra usable records to justify roughly $50 more per month than Pro at the same 600-resolution volume.

What a Resolution Really Costs

Dividing each price by its included resolutions shows how the ladder scales.

Notice that Pro at 600 works out to about $0.25 per resolution, almost identical to the $0.25 overage rate. That has a practical consequence.

If you regularly need more than about 1,000 resolutions a month, the $249 tier beats overage on the $149 plan: $149 plus 400 overage resolutions at $0.25 equals $249. Past roughly 1,650, the $349 tier wins over $249 plus overage.

Those break-even points assume the $0.25 overage applies to every Pro volume tier. Confirm that with RB2B before relying on the math.

Match Rates: What “35–45%” Does and Doesn’t Mean

RB2B’s pricing matrix lists up to 35–45% contact-level coverage on Pro+. Independent write-ups put typical US B2B match rates on standard plans lower, around 10–20%. Both are claims or third-party estimates. Neither measures your site.

There is also a denominator problem. Coverage applies to eligible traffic: US visitors, on business-relevant sessions, who are not blocked by privacy tools. It does not apply to total sessions.

Here is a simple budgeting exercise. Assume 2,000 eligible US visitors a month:

This is illustrative math, not test results. Use it to set a budget range, then replace the assumed rate with what the trial shows.

Integrations and Workflow

RB2B’s public pages describe delivery to Slack and Teams, HubSpot, Salesforce, Zapier, Apollo, Clay, webhooks and CSV export. They also mention outreach connections to Instantly, Smartlead and HeyReach.

A logo confirms availability. It does not confirm the behavior you need. During a trial, check:

• Which CRM object is created or updated
• Whether account ownership is preserved
• Which page, session and timestamp fields travel with the record
• How duplicates and repeat visitors are handled
• Whether suppression lists run before any outreach

The alert is only half the job. Someone still has to write a reply worth reading. Drafting is where an AI assistant helps, and our comparison of ChatGPT vs Google Gemini for marketers covers which one handles short outreach copy better.

If you want to talk to a visitor while they are still on the page, a chat widget is the other half. Our roundup of AI chatbot plugins for WooCommerce is store-focused, but the evaluation criteria carry over.

Finally, RB2B identifies traffic. It does not create it. If your visits come from scheduled social posts (see our MeetEdgar review) or creator campaigns tracked with tools like Aha, tag those landing pages so you know which sources send resolvable visitors.

Privacy and Compliance: Read This Before You Install

RB2B labels person-level identification as US-only and company-level identification as global. Its own GDPR explainer says it is not legal advice and tells customers to consult a privacy attorney. Take that seriously.

Before launch, write down:

• Where the script runs and which visitors are eligible
• What data flows into downstream systems
• How notices and opt-outs work
• How long records are kept
• Who owns deletion requests

Location logic is only as reliable as the setup behind it. Our WPForms geolocation troubleshooting guide shows the same lesson: verify what a tool actually records before you route anything based on it.

Some companies also block person-level tools by internal policy, whatever the law allows. Check with legal or IT before you install.

RB2B vs Alternatives

No tool wins everywhere. This table shows what each option identifies and where it fits. Prices for non-RB2B tools come from third-party roundups, so verify them.

RB2B Pros and Cons

Who Should Use RB2B (and Who Shouldn’t)

Good fit: US-heavy B2B sites with pricing or demo-page traffic, and a person who can follow up within a day. Founders validating a pipeline also fit, because the free plan costs nothing.

Poor fit: EU-heavy traffic, because person-level data is US-only. Sites with very little traffic, where Free may be all you ever need. And teams with no outreach capacity, because a Slack alert nobody acts on is just noise.

FAQ

What is RB2B?

RB2B is a B2B website visitor identification platform. It matches site visits to company and, for US visitors, person-level records, then sends leads to Slack, Teams or a CRM.

How much does RB2B cost?

RB2B costs $0 on Free, $79/mo on Starter, $149/mo and up on Pro (600, 1,250 or 2,500 resolutions) and from $199/mo on Pro+. Confirm current prices on RB2B’s pricing page.

Does RB2B have a free plan?

Yes. The Free plan includes 150 monthly company-level resolutions and Slack delivery. It has no person-level ID, no emails and no other integrations.

Does RB2B provide email addresses?

Yes, on Pro and Pro+. Free and Starter do not include email addresses. Starter delivers LinkedIn URLs instead.

Does RB2B work outside the US?

Company-level identification is presented as global. Person-level identification is US-only, so non-US visitors typically resolve at company level at best.

How accurate is RB2B?

RB2B lists up to 35–45% contact-level coverage on Pro+, and independent write-ups suggest lower rates on standard plans. These are not guarantees. Measure your own rate during the trial.

Is there a free trial for paid plans?

Yes. RB2B offers a 7-day full-featured Pro trial. Use it to test installation, output fields, CRM routing, exclusions and a sample of eligible traffic.

How should I run the 7-day trial?

Pick representative pages, expect both US and international traffic, run known internal test visits and choose the exact destination for alerts. Keep notes on where the script fired, which fields arrived, and how many records your team would actually act on.

Can I connect RB2B to my CRM?

Yes, on Pro and above. RB2B describes HubSpot and Salesforce workflows, plus Zapier, Apollo, Clay, webhooks and CSV export.

Conclusion

RB2B is worth testing if your site already gets US B2B traffic and someone on your team will act on the alerts. The free plan is a low-risk way to see real company-level data.

Pro is where it becomes a sales tool, because emails and CRM routing remove the manual steps. Pro+ deserves a side-by-side test before you pay for it, not blind trust in a bigger match-rate number.

My advice: start free, use the 7-day Pro trial as an acceptance test, measure your own resolution rate, and only then choose a tier. If your traffic is mostly outside the US, look at a company-level tool instead.

Start with RB2B’s free plan and see what your traffic tells you. Pricing and plan details were last cross-checked on October 22, 2026, so confirm them on RB2B’s site before buying.