RB2B Review 2026: The Tool That Shows Exactly Who Is Visiting Your Website
If you’re trying to turn anonymous website visitors into real B2B leads, RB2B is one of the most powerful tools I’ve tested. It identifies who’s on your site, enriches visits with company and person-level data, and pushes hot leads straight into Slack or your CRM.
👉 Start Free with RB2B →What Is RB2B?
RB2B is a B2B visitor identification and lead intelligence platform. Instead of showing me that “254 people visited my pricing page this week,” it tells me which companies those people work for — and, on higher plans, who those individuals are by name, LinkedIn URL, and business email.
I tested it on a small SaaS landing page that gets a few hundred visits a month. Within 24 hours of installing the tracking snippet, I was seeing company names in my Slack channel. Some I recognised immediately as warm leads. That first morning was honestly a bit surreal.
The pitch is simple: your website already has traffic. Most of it leaves without a trace. RB2B turns that invisible traffic into an actionable pipeline — no form fills, no ad spend, no guesswork.
See the exact companies browsing your site right now — no forms required.
See Who Is Visiting Your Site →How RB2B Works — A Simple Breakdown
Setup genuinely takes under 10 minutes. Here’s the full flow:
Install Tracking
Paste a lightweight JavaScript snippet into your website’s <head>. Works with WordPress, Webflow, Shopify, custom code — any platform.
Visitor Detection
RB2B’s identity graph fires when someone visits. It cross-references IP data and its proprietary enrichment database to identify the company (and sometimes the person).
Lead Enrichment
Depending on your plan, the lead is enriched with company name, LinkedIn URL, and business email address — all automatically.
Instant Delivery
Enriched leads are pushed instantly to Slack, HubSpot, Salesforce, Zapier, Apollo, or via Webhook — landing in your workflow automatically.
RB2B Pricing — Full Breakdown
Let me be direct about the pricing. There’s a free plan that’s genuinely useful for testing, and then three paid tiers. The meaningful difference between them is how deep the person-level enrichment goes.
- Company-level ID
- Push to Slack
- 150 monthly resolutions
- No person-level ID
- No email addresses
- No other integrations
- Basic resolution
- Push LinkedIn URLs to Slack
- 300 monthly resolutions
- 15–20% contact coverage
- No email addresses
- No other integrations
- Basic resolution
- LinkedIn URLs + emails to Slack
- Business email addresses ✨
- 600 monthly resolutions
- All integrations (CRM, Zapier…)
- Hot lead detection
- Advanced reporting
- $0.25 per overage resolution
- Premium resolution quality
- LinkedIn URLs + emails
- Business email addresses
- 600 monthly resolutions
- 35–45% contact coverage
- All integrations + automation
- Priority features
- Up to 5 domains ($99/mo extra)
Complete Feature Comparison by Plan
| Feature | Free ($0) | Starter ($79) | Pro ($149) ⭐ | Pro+ ($199) |
|---|---|---|---|---|
| Monthly Resolutions | 150 | 300 | 600 | 600 |
| Contact-Level ID (US) | — | 15–20% | 15–20% | 35–45% |
| Company-Level ID (Global) | 15–20% | 15–20% | 15–20% | 35–45% |
| Identity Graph Waterfall | ✓ | ✓ | ✓ | ✓ |
| Email Enrichment | — | — | ✓ | ✓ |
| Hot Pages (High-Intent Tagging) | — | — | ✓ | ✓ |
| Hot Leads (ICP Filtering) | — | — | ✓ | ✓ |
| Exclusions (Domains, URLs) | — | — | ✓ | ✓ |
| Overage Per Resolution | — | $0.45 | $0.25 | $0.25 |
| Additional Domains | — | — | $99/mo (up to 5) | $99/mo (up to 5) |
| Slack & Teams | ✓ | ✓ | ✓ | ✓ |
| HubSpot CRM | — | — | ✓ | ✓ |
| Salesforce CRM | — | — | ✓ | ✓ |
| Zapier | — | — | ✓ | ✓ |
| Apollo | — | — | ✓ | ✓ |
| Clay | — | ✓ | ✓ | ✓ |
| Webhook | — | — | ✓ | ✓ |
| CSV Export | — | — | ✓ | ✓ |
| Net-New & Repeat Visitors | ✓ | ✓ | ✓ | ✓ |
| Pageview History & Session Recap | — | — | ✓ | ✓ |
| Top Page Visits | ✓ | ✓ | ✓ | ✓ |
| Human Support Escalation | — | — | ✓ | ✓ |
| 7-Day Full-Featured Trial | — | — | ✓ | ✓ |
The Pro plan is where RB2B becomes a real sales tool. Emails + CRM integrations change everything.
Get Pro Access Now →Key Features That Make RB2B Powerful
Website Visitor Identification
See exactly which companies are browsing your site — even pages they never converted on. This alone justifies the monthly cost for most B2B teams.
Identity Graph Waterfall
RB2B layers multiple data sources in sequence to maximise match accuracy. More sources = more leads identified from the same traffic volume.
Email Enrichment (Paid Plans)
On Pro and Pro+, anonymous traffic becomes direct outreach opportunities. You get the business email of the actual person who visited — not just the domain.
Hot Lead Detection
RB2B flags visitors who hit your high-intent pages — pricing, demo, contact — so you focus your time only on people already showing buying signals.
CRM + Slack Automation
Leads land in your workflow the moment they’re detected. No manual exports. No lag. Just a Slack notification or CRM record that appears while the prospect is still warm.
Session & Pageview Insights
Go beyond “Company X visited.” See which pages they looked at, in what order, and how long they spent on each. Real buying intent signals, not vanity metrics.
Identity Coverage by Plan
One thing I want to be transparent about: RB2B doesn’t identify every visitor. Here’s what to expect across plans:
Coverage means: out of all your visitors, this percentage will be successfully identified at person-level. Higher traffic = more leads even at the same rate. US-based visitors have the highest match rates.
Why I Recommend RB2B (Conversion Perspective)
I run content-led funnels. Traffic lands, reads, and leaves. For a long time I just accepted that most visitors were “anonymous.” RB2B changed that framing completely.
Within the first week on the Pro plan, I could see that a mid-sized software agency had visited my pricing page three times in two days. That’s intent. I had the company name, the LinkedIn profile of the likely decision-maker, and their business email. I sent a short, personalised email referencing the page they visited. Got a reply within 48 hours. That one deal paid for a year of Pro.
That’s the real case for RB2B. It’s not about vanity data. It’s about compressing the time between “someone is interested” and “I’m talking to them.”
If you run a SaaS, agency, or B2B service, here’s what you actually get:
- Faster deal flow without more ad spend
- Higher ROI from existing website traffic
- Direct access to decision-makers at interested companies
- Real-time sales signals instead of week-old analytics reports
Stop losing potential customers to anonymous traffic. RB2B turns passive visitors into real pipeline.
Turn Traffic Into Leads Automatically →RB2B Use Cases — Who Should Use It?
SaaS Founders
Turn demo page traffic into a qualified pipeline. Know who wants your software before they ghost you.
Agencies
See which companies are checking your services page. Reach out while they’re actively evaluating options.
B2B Sales Teams
Skip the cold outreach guessing game entirely. Call and email people who already visited your website today.
Marketers
Understand which campaigns are driving actual buyers versus casual visitors. Optimize spend accordingly.
Consultants
Small traffic, high-value clients. Even 10 identified leads per month can transform a solo consulting business.
Growth Teams
Enrich your CRM automatically. Create personalised outreach sequences that reference exactly what they viewed.
RB2B Pros and Cons
✅ Pros
- Real-time visitor identification — leads arrive while prospects are still warm
- Strong CRM integrations (HubSpot, Salesforce, Zapier, Apollo)
- Email enrichment on Pro+ plan opens direct outreach
- Incredibly easy setup — 10 minutes from signup to first lead
- Works passively in the background with zero manual effort
- High ROI from existing traffic, no extra ad spend needed
- Free plan to test before committing any budget
- Hot lead detection filters out low-intent browsing
❌ Cons
- Best features (emails, CRM, hot leads) locked behind paid plans
- 15–20% contact-level coverage on standard plans — not every visitor gets identified
- Person-level ID currently strongest for US-based visitors
- At $149/mo, Pro requires meaningful website traffic to justify cost
- No long-term lead storage on the free plan
RB2B vs Traditional Analytics Tools
This is the question I get asked most. “Can’t I just use Google Analytics?” The short answer is: not for this. Here’s the detailed answer:
| Feature | RB2B | Google Analytics | Clearbit | Leadfeeder |
|---|---|---|---|---|
| Visitor identification | Person-level | Anonymous | Company-level | Company-level |
| Business email delivery | ✓ Pro+ | ✗ | Partial | ✗ |
| Real-time Slack alerts | ✓ All plans | ✗ | Paid add-on | ✓ |
| CRM integration | ✓ Pro+ | ✗ | ✓ | ✓ |
| LinkedIn profile push | ✓ Starter+ | ✗ | ✗ | ✗ |
| Free plan available | ✓ | ✓ | ✗ | Trial only |
| Hot lead / intent detection | ✓ Pro+ | ✗ | Partial | Partial |
| Starting price | $0 → $79/mo | Free | ~$900/mo | ~$99/mo |
Google Analytics shows you numbers. RB2B shows you people. That distinction is everything when your goal is revenue, not dashboards. Clearbit does person-level enrichment too, but at enterprise pricing. For most growing B2B businesses, RB2B hits the sweet spot of power and affordability.
Final Verdict: Is RB2B Worth It?
From my experience testing it across a live site: yes, absolutely — if your site already gets consistent traffic and you’re in the B2B space.
The free plan is a solid starting point. It gets real company-level identification working in your Slack the same day. But the jump to Pro is where RB2B becomes a genuine revenue tool. Emails plus CRM automation means you’re no longer just watching leads — you’re reaching out to them within minutes of their visit.
If I were starting today, I’d begin with the 7-day trial on Pro, confirm that leads are coming through for my site’s traffic level, and then decide. The risk is essentially zero.
👉 Try RB2B Free — Start HereFrequently Asked Questions
If I want to stop losing potential customers and start identifying real buyers visiting my site, RB2B is one of the fastest ways to do it. The free plan starts immediately. No credit card needed.
👉 Get Started with RB2B Now →