I republished this piece because the pricing landscape shifted hard between April and August 2026. Otterly quietly restructured its tiers. Peec raised its Starter price and tightened prompt limits. Profound published self-serve plans where it used to hide everything behind a sales call. If you read the old version of this post, some of the numbers you saw are already wrong. That’s the nature of this category right now — it moves fast, and I’d rather correct myself in public than leave stale numbers up.

Here’s the blunt version: none of these seven tools give you a complete picture on their own. Every single one caps you somewhere — engines, prompts, or price — and the moment you need broader coverage, the bill jumps. My job in this piece isn’t to tell you which one is “best.” It’s to tell you exactly where each one’s ceiling sits, so you don’t find out the hard way three months into a contract.

Quick Comparison: All 7 Tools Side by Side

Pricing checked against each vendor’s own pricing page in August 2026. AIO = Google AI Overviews. Swipe the table sideways on mobile.

How I Actually Tested These

I set up a real project inside each tool where a self-serve trial or entry plan let me, and ran the same 20-prompt set covering commercial and informational queries relevant to a SaaS review site. Where a tool wouldn’t let me self-serve, I went through vendor demos and cross-checked the claims against three or more independent sources, including how Google AI Overviews are reshaping SEO and current help-center documentation. I logged setup friction, dashboard clarity, refresh cadence, and — this is the part most reviews skip — what happened the moment I tried to add a fourth or fifth engine, because that’s where these tools quietly get expensive.

1. SE Ranking — Best If You Already Track Rankings There

SE Ranking is the one tool here that doesn’t treat AI visibility as its own island. Because the AI Results Tracker lives inside the same platform as rank tracking, backlinks, and site audits, I could click straight from “we dropped out of an AI Overview” to “did our backlink profile or a technical issue move around the same week.” That correlation is genuinely useful and something the standalone trackers on this list can’t offer.

The catch is the pricing structure, and I want to be precise about it because most reviews aren’t. The Core SEO plan is $129/month ($103.20 on annual billing) and includes basic AI-search signals. Meaningful AI tracking — the actual AI Results Tracker covering AI Overviews, AI Mode, ChatGPT, Gemini, and Perplexity — is a separate $89/month add-on. Add them together and you’re realistically at $218/month, not the $129 headline figure you’ll see quoted elsewhere. There’s also a second, separate product called SE Visible, a standalone AI-visibility dashboard starting around $189/month for 450 prompts that refreshes weekly rather than daily. Two products, two price tags, one confusing checkout flow.

2. Otterly AI — Best Cheap Entry Point

Otterly is still the tool I point beginners toward, but the pricing ladder is steeper than it used to be. Lite is $29/month for 15 tracked prompts across four engines — ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. That part hasn’t changed. What has changed is the jump above it: Standard now runs $189/month and Premium $489/month, a six-times price increase with no mid-tier to soften the landing. If 15 prompts stops being enough, your bill changes character overnight.

The GEO audit feature is still the standout. It scores your site’s AI-readiness — crawlability, structured data, answer-friendly formatting — and gives you a punch list, which pairs well with what I covered in my broader roundup of AI SEO tools. The gotcha I ran into during testing: Google Gemini and Google AI Mode aren’t included on any base tier. They’re paid add-ons running $9 to $149/month each depending on your plan, so a “complete” Otterly setup that covers Gemini and AI Mode alongside the core four engines can run well past the sticker price.

3. Profound — Best for Enterprise Coverage (If You Can Stomach the Price)

Profound now publishes self-serve pricing, which is new since I last reviewed it, but the entry plan is deceptive if you don’t read the fine print. Starter is $99/month and covers exactly one engine: ChatGPT. Fifty prompts, one platform. To get the multi-engine coverage most people actually want — Growth, at $399/month for 100 prompts across three engines — you’re paying four times as much for still-modest volume. Full ten-engine coverage (ChatGPT, Claude, Gemini, Perplexity, Copilot, Meta AI, Grok, DeepSeek, plus both Google AI surfaces) lives behind a custom Enterprise quote, and third-party estimates put real-world enterprise deployments anywhere from $2,000 to $5,000+ a month depending on seats and platform count.

What you’re paying for is depth. The Conversation Explorer and Prompt Volumes features show you panel-derived query data most competitors don’t have access to, and the content-generation tools let you draft or refresh a page based directly on the prompts you’re tracking. If your brand genuinely needs Claude and Grok visibility alongside the usual suspects, Profound is one of the only tools on this list that gets you there. Just don’t buy Starter expecting broad coverage — it’s a ChatGPT-only foot in the door.

4. Peec AI — My Overall Pick

Peec is the tool I kept coming back to during testing, and it’s the one I’d recommend first to most Websites2Know readers. The dashboard doesn’t try to be everything — it tracks visibility, position, sentiment, and cites the exact source URLs feeding each AI answer, sorted by type (editorial, corporate, Reddit, forum). That citation breakdown is the most useful single feature I found across all seven tools, because it tells you not just that you’re missing, but who’s winning and why.

Pricing climbed since Peec first launched. Starter is now $95/month for 50 prompts, Pro is $245/month for 150, and Advanced is $495/month for 350. Every tier — even Starter — includes unlimited team seats, which is rare in this category. The real constraint is engine count: every self-serve tier caps you at three engines chosen from a list of six or seven, and that ceiling doesn’t move even at $495/month. Want a fourth engine? That’s a separate add-on running $35 to $165/month depending on your tier. If your target audience leans heavily on Claude or DeepSeek, you’ll also hit a wall — those live behind the custom Enterprise tier only.

5. Semrush AI Toolkit — Best If You’re Already Paying for Semrush

The AI Visibility Toolkit is sold as a standalone $99/month add-on per domain, billed annually, and it’s not bundled into Semrush’s core SEO plans by default — a distinction I confirmed directly against Semrush’s own AI pricing page, because plenty of secondhand reviews get this wrong. For that $99 you get 25 tracked prompts, one domain, and daily updates across ChatGPT, Google AI Overviews and AI Mode, Gemini, and Perplexity. Need more prompts? It’s $60/month per additional 50. Need a second domain? That’s another full $99/month, which stings for anyone managing several client sites — the unit here is the domain, not the account.

I already covered Semrush’s broader SEO suite in my full Semrush review, and the AI Toolkit follows the same pattern: strong reporting, familiar interface, priced for people who are staying inside the ecosystem rather than shopping standalone. If you’re already running Semrush for keyword and competitor research, folding AI tracking into the same login beats juggling a sixth tool. If AI visibility is your primary KPI and you don’t already use Semrush, a dedicated tracker gives you more prompt volume per dollar.

6. Ahrefs Brand Radar — Best If You Live in Ahrefs Already

Brand Radar’s core idea is sound: AI systems tend to cite sources with strong backlink profiles, so sitting AI-mention data next to your existing Ahrefs backlink and ranking data can surface real link-building priorities. The database behind it is genuinely massive — Ahrefs cites more than 400 million search-backed prompts across its indexes.

But the pricing stacks in a way that makes Brand Radar the most expensive tool on this list for full coverage, and I want to walk through the actual math rather than quote the headline number. You need an active Ahrefs base subscription, starting at $129/month for Lite. Brand Radar itself is sold per AI-platform index at $199/month each, or $699/month bundled for all six platforms (AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot). Add those together and a realistic full-coverage setup runs $828 to $1,148/month — before you even factor in the 2,500 monthly prompt-check ceiling, which a team tracking 10 prompts daily across six engines in three locations can blow through in under two weeks. Independent testers have also flagged accuracy gaps in Brand Radar’s snapshot-based method, including cases where it undercounted actual ChatGPT mentions. Treat the numbers as directional, not exact.

7. ZipTie — Best for Google AI Overviews Specifically

ZipTie was built by the team behind the technical-SEO agency Onely, and it shows — it’s the only tool on this list that pairs visibility tracking with page-level optimization briefs telling you exactly what’s missing on a specific URL to earn a citation. It uses real browser sessions rather than API calls to detect AI Overviews, which several independent testers found catches AI Overview appearances at higher rates than Semrush or Ahrefs manage.

The trade-off is narrow engine coverage — just Google AI Overviews, ChatGPT, and Perplexity, with no Gemini, Claude, Copilot, or Grok. Pricing runs on a credit system: Basic is $69/month for 500 AI searches, scaling up through Standard and Pro tiers as your check volume grows. If you’re tracking 50 prompts daily across all three engines, you’ll burn through 4,500 checks in a month, which pushes you past the entry tiers fast. It also leans on Google Search Console data for some features, so GSC hiccups can create gaps. If your AI-search concern really is “are we in Google’s AI Overview,” and Gemini and Copilot aren’t part of your audience’s habits, ZipTie’s depth-per-prompt approach is worth the narrower scope.

Starting Price at a Glance

How to Choose Based on Your Situation

Under $100/month, testing the waters: Otterly AI Lite. You’ll live within 15 prompts and four engines, but it’s enough to prove whether AI visibility deserves a bigger line item in your budget.

Running an agency reporting to multiple clients: Peec AI. Unlimited seats on every tier plus Pitch Workspaces make client-facing reporting far less painful than exporting CSVs by hand — a workflow I also touched on in my SearchAtlas review for agencies juggling multiple accounts.

Enterprise brand, budget isn’t the constraint: Profound Growth or Enterprise, depending on whether Claude and Grok visibility matter to your audience. Just skip Starter — it’s ChatGPT-only.

Already paying for an SEO suite: Layer AI tracking onto what you already have — SE Ranking’s add-on or Semrush’s AI Toolkit — before buying a seventh login. I broke down the tradeoffs of consolidating tools versus adding new ones in my Rankpill alternatives comparison.

Mostly worried about Google specifically: ZipTie. Its browser-based detection catches more real AI Overview appearances than the API-based tools, and you’re not paying for Gemini or Copilot coverage you won’t use.

One more thing before the FAQ. Don’t just track passively. If a competitor shows up in 12 of your 15 monitored prompts and you show up in 3, pull the pages the AI is actually citing and run them through a real content gap analysis — the kind I walked through in my guide to writing SEO articles with AI. A dashboard full of red numbers is only useful if it changes what you publish next.

FAQ

What’s the cheapest tool that still covers Google AI Overviews?

Otterly AI’s Lite plan at $29/month includes AI Overviews as one of its four base engines, making it the cheapest credible entry point that covers Google’s surface specifically.

Do I need a dedicated AI visibility tool if I already use Semrush or Ahrefs?

Not necessarily. Both platforms now sell AI-tracking add-ons ($99/month for Semrush, $199+/month for Ahrefs). They’re less deep than dedicated tools like Peec or Profound, but they save you from managing a separate login if AI visibility isn’t your primary KPI.

Why do my AI visibility numbers fluctuate week to week?

LLMs are non-deterministic — the same prompt run twice can return different answers with different cited sources. Small fluctuations are normal noise, not a signal something broke. Watch trends over weeks, not single-day snapshots.

Which tool tracks the most AI engines?

Profound’s Enterprise tier covers up to 10 engines, including ChatGPT, Claude, Gemini, Perplexity, Copilot, Meta AI, Grok, DeepSeek, and both Google AI surfaces — the widest coverage of anything on this list, at custom enterprise pricing.

Is Ahrefs Brand Radar worth it if I don’t already use Ahrefs?

Probably not. Brand Radar requires an active paid Ahrefs subscription underneath it, and full six-platform coverage realistically costs $828 to $1,148/month once you add the base plan. Dedicated trackers like Peec AI deliver comparable engine coverage from $95/month.

Closing Word

After actually running prompts through all seven of these, my honest take is this: buy for the engines your specific audience actually uses, not for the biggest logo wall. Peec AI is my overall pick for most Websites2Know readers because it’s the cleanest balance of price, seats, and real analytical depth — the citation-source breakdown alone justifies the $95/month for me. If you’re already inside SE Ranking or Semrush for SEO, layer their AI add-ons on top before buying a new tool. And if anyone tries to sell you “complete AI visibility” for under $100/month with no asterisks, ask which engines they left out — because every tool on this list leaves something out.

Pick one, run a real two-week test with your own prompts, and see what it tells you about where your brand actually stands in AI answers. That’s more useful than any comparison table — including this one.