Disclosure: the RB2B buttons on this page are affiliate links. I may earn a commission if you sign up, at no extra cost to you. The prices below come from RB2B’s own page, not from that arrangement.

RB2B Pricing at a Glance (October 2026)

Here is the whole ladder in one table. These figures come from RB2B’s public pricing page, which I opened on October 22, 2026.

Pro and Pro+ both start at 600 resolutions a month. Pro has two bigger tiers, 1,250 and 2,500. Pro+ climbs through 19 volume steps up to 2,500,000, and RB2B asks you to contact its team above 12,500.

One flag on prices. Independent trackers that checked the volume selector in September and October 2026 report $249 for Pro at 1,250 resolutions and $349 at 2,500. I could not read those two numbers from the page text myself, so confirm them in the selector before you budget.

What Changed in 2026 (and Why Older Reviews Are Wrong)

If an older review tells you the Free plan pushes LinkedIn profiles to Slack, it is out of date. As of January 22, 2026, the Free plan stopped unmasking individual visitors. Those visits now show up as company-level records.

The free allowance is 150 resolutions a month, and RB2B still gives every new account a 7-day trial of the full feature set. After that you either stay on Free or pay. That is a fair setup, and it is the main reason I would start here before comparing anything else.

Another correction. A resolution is not a lead. RB2B defines it as one identified website visitor delivered to you. Whether that visitor is worth a phone call is a different question, and the pricing page cannot answer it for you.

How I Checked This Pricing (and What I Did Not Test)

I rebuilt this guide from RB2B’s live pricing page. Then I compared it against independent pricing write-ups from September and October 2026, and checked every line of the earlier version of this post against both.

I did not install the RB2B pixel on a live site for this update. That means I am not going to quote match rates I never observed. Where a number is RB2B’s own claim, I say so.

The page-level quirks I found while checking are worth knowing about:

• The domain add-on is listed as “$99/mo (up to 5)”. It is not clear whether $99 buys a bundle of five domains or applies per domain, so ask RB2B in writing.
• RB2B’s page preview text promises to identify 70-80% of your traffic. The plan matrix says 15-20% or 35-45%. Those are very different numbers.
• “Up to 3 Additional Contacts per ICP Account” appears on Pro+ but is marked Coming Soon, so you cannot count on it yet.
• The Pro price selector shows volume tiers, but the page text does not print every price. You have to click through the selector.

RB2B Plan Comparison: Every Feature Side by Side

This is the matrix I wish more reviews published. It follows RB2B’s own comparison table row for row.

Two things surprised me when I lined this up against the old draft. Starter does not include Clay, and human support escalation starts at Pro, not Starter. If you are on Starter and something breaks, you are talking to an AI first and only that.

What Each RB2B Plan Is Actually Good For

Free: a traffic check, not a lead source

You get company names in Slack for up to 150 resolutions a month. That is enough to learn whether any recognizable accounts visit your pricing page.

Example: a small SaaS site sees the same mid-size company return to its pricing page three times in a week. Nobody has a name or an email, but the account is worth a manual look. That is the Free plan doing its job.

Starter: LinkedIn URLs and a manual workflow

At $79 you get 300 resolutions and a LinkedIn URL for each identified US visitor, pushed to Slack or Teams. No email address arrives with it.

So the follow-up is manual. Someone opens the profile, decides if it fits, and writes a connection note or finds the email somewhere else. If your team already works that way, Starter makes sense. If you want automation, it will frustrate you.

Pro: where RB2B turns into a sales tool

Pro adds business emails, Hot Pages, Hot Leads, exclusions and every integration. The practical jump is that a visit can land in HubSpot or Salesforce, or fire a Zapier or webhook flow, without a human copying anything.

Those automations are only as reliable as the connector underneath them. I broke four of them on purpose in a separate test and wrote up what happens to an AI workflow when a connector expires. Read it before you trust a webhook with your pipeline.

Pro+: higher claimed coverage at a higher price

Pro+ adds Premium Resolution and the Identity Graph Waterfall. According to RB2B, that raises coverage from 15-20% to 35-45% for both contact-level (US) and company-level (global) identification. Everything else, including emails, Hot Leads and integrations, matches Pro.

It is the only plan that scales to 2,500,000 resolutions a month. If you are on Pro and bumping into the 2,500 ceiling, Pro+ is the way up.

RB2B Cost Per Resolution: Bigger Tiers Get Cheaper Fast

The sticker price hides the real number, which is cost per resolution. I divided each tier’s monthly price by its included resolutions.

Look at the first Pro+ row. At the entry tier, Pro+ is the most expensive way to buy a resolution. You are paying for the better data, not for volume. That is also why the overage rate matters: at $0.25 each, a Pro account that runs 100 resolutions over pays $25, which is cheaper than jumping to the next tier.

Unit pricing like this is easy to misread. I ran into the same thing breaking down Majestic’s Analysis Units, and I use the same habit in the SISTRIX pricing guide: divide first, then compare. Our look at what an hour of AI processing really costs works the same way.

Pro vs Pro+: A Worked Cost Example

Here is the question most buyers are really asking. Is the $50 jump from Pro to Pro+ worth it? It depends on your traffic.

I used the midpoint of RB2B’s own coverage claims: 17.5% for Starter and Pro, 40% for Pro+. That means US B2B visits only, with each plan at its entry tier and overage billed at the listed rates.

Three patterns jump out. At low traffic, Pro+ gives you more identified visitors per dollar than Pro. At 2,000 visits it is close. At 4,000 visits Pro is cheaper per resolution, and a Pro+ buyer at that volume would likely move to a bigger tier anyway.

Starter looks cheap until it overshoots 300. The 45-cent overage punishes it fast, and it still sends no emails.

Treat this as arithmetic on vendor claims, not a forecast. Your real coverage depends on who visits, from where, and what privacy tools they run. The 7-day trial exists so you can replace my midpoint with your own number.

The US-Only Catch Most Reviews Skip

This is the biggest omission in the earlier version of this post. RB2B’s own pricing page labels contact-level site ID as US only and company-level site ID as global.

If most of your visitors are in Europe, the UK or Africa, you will get company names and little else. You would pay for emails and CRM sync on Pro while the person-level data covers a small slice of your traffic. Check your analytics by country before you pay for anything above Free.

RB2B publishes a GDPR explainer, and it says plainly that it is not legal advice. I would follow that. Update your privacy policy, decide who handles deletion requests, and talk to a privacy lawyer if you operate in several states or countries. RB2B also links database and CCPA opt-out pages in its site footer, which tells you the category is regulated and visitors can use them.

Identity resolution sits in the same trust conversation as deepfakes and digital ID. Our piece on how AI is reshaping trust, fraud and digital identity covers that wider shift.

Coverage Claims: 15-20%, 35-45% and 70-80%

RB2B’s materials give three different coverage figures. The plan matrix says 15-20% on Free, Starter and Pro, and 35-45% on Pro+. The pricing page’s social preview text says it identifies 70-80% of website traffic. A separate support article, as reported by a third-party pricing guide, says person-level ID resolves 40-45% of US traffic.

I would trust the matrix, because it sits next to the price you actually pay. Treat the larger numbers as best-case marketing until your own trial says otherwise.

Hidden and Extra RB2B Costs

The subscription is only part of the bill. Budget for these before you pick a plan:

• Overage: 45 cents per resolution on Starter, 25 cents on Pro and Pro+. Billed, not blocked.
• Extra domains: $99 a month for up to 5 on Pro and Pro+. Confirm the exact terms in writing.
• The rest of the stack: RB2B finds the visitor. You still need a CRM, an outreach tool and sometimes a contact database. A tool like GoHighLevel can cover the CRM side, and Explee is one way to build lead lists for accounts RB2B never sees.
• Your time: Someone has to review records, clean duplicates and decide who deserves a message. Software does not do that part.
• Billing terms: A competitor’s analysis reported month-to-month billing with no annual plan as of January 2026. Check checkout for current options.

Does RB2B Pay for Itself? Break-Even Math

The old version of this post had a calculator that contradicted itself, with one number printed on the page and a different one computed by the script. It also assumed every identified visitor was a sales prospect. Here is a more honest version: how many closed deals cover a year of each plan.

Rounded up to whole deals, using list prices at the 600-resolution tier. If you sell a $5,000 service, one RB2B-sourced deal a year pays for it. If you sell a $20-a-month app, it probably does not.

The honest test is whether you will actually work the leads. A tool that surfaces ten warm accounts a week does nothing if nobody calls them.

Which RB2B Plan Should You Pick?

Tap the line that sounds like you.

I just want to see who visits my site

Start on Free. Install the pixel during the 7-day trial, see what the full feature set shows you, then drop to Free if the signal is thin.

My team works from LinkedIn and Slack

Starter fits, as long as your monthly resolutions stay under 300 and nobody expects an email address to appear.

I need emails and CRM sync

Pro is the entry point. It is the first plan with business emails, Hot Leads and every integration. Confirm that most of your traffic is in the US first.

I have modest US traffic and want the most identified visitors

Test Pro+ against Pro on the same traffic. At low and mid volumes it can cost less per resolution, as the worked example above shows.

Most of my visitors are outside the US

Stay on Free or test an alternative. Person-level data is US only, so Pro’s best features will cover a small share of your visitors.

RB2B Pros and Cons

How RB2B Pricing Compares to Other Visitor ID Tools

RB2B’s biggest pricing advantage is that you can read it. Lead Forensics, for example, is custom quote only, which I covered in our RB2B vs Lead Forensics comparison.

Warmly’s cheapest plan was reported at $10,000 a year in a 2026 comparison citing Warmly’s own pricing page, against RB2B’s $0 to $199 a month. Leadfeeder identifies companies, not individuals, according to a 2026 review. Those are different products for different buyers, so compare what you need, not just the price.

Conclusion

RB2B is fairly priced for what it does, and the published ladder is more honest than most in this category. Start on the 7-day trial. If your traffic is mostly US and B2B, Pro is the plan I would plan around, and Pro+ is worth a side-by-side test.

If your visitors are mostly outside the US, or you will not follow up on leads, save your money. No plan fixes that. For a real next step, run the trial, record your own match rate, and let that number decide.

FAQ

How much does RB2B cost per month?

RB2B is $0 on Free, $79 on Starter, from $149 on Pro and from $199 on Pro+. Pro and Pro+ rise with monthly resolution volume. Overage is 45 cents per resolution on Starter and 25 cents on Pro and Pro+.

Is RB2B free to use?

Yes. The Free plan costs $0 and includes 150 monthly company-level resolutions with Slack delivery. It does not include person-level ID or emails. Every new account also gets a 7-day full-featured trial with no credit card.

What is the difference between RB2B Pro and Pro+?

Pro+ adds Premium Resolution and the Identity Graph Waterfall. RB2B says this raises coverage from 15-20% to 35-45%. Both plans include business emails, Hot Pages, Hot Leads, exclusions and all integrations.

Does RB2B identify visitors outside the US?

Only at company level. RB2B lists company-level identification as global and contact-level (person) identification as US only. Visitors from other countries appear as companies, not named individuals.

What happens if I go over my monthly resolutions?

You are billed for the extra. RB2B lists overage at 45 cents per resolution on Starter and 25 cents on Pro and Pro+, so a small overrun costs far less than a tier upgrade.

Can I use RB2B on more than one website?

Yes, on Pro and Pro+. Additional domains are listed at $99 a month for up to 5. The wording is ambiguous, so confirm in writing whether that covers a bundle or each domain. RB2B also runs an agency program for client sites.

Is RB2B worth paying for?

It is worth it if most of your traffic is US B2B and you will follow up on the leads. A closed deal of a few thousand dollars covers a year of Pro. It is not worth it for mostly non-US traffic or low-value sales.